I recently attended an NRA safety class. A portion of the class was focused on how to clean the firearm correctly and what products should be used. Typically, a gun owner knows that proper cleaning not only increases the lifespan of the gun but also helps ensure proper function. Anymore, there are so many gun-care products available that it can be difficult to keep up with the new products. So where does a gun owner go for the best information? Friends? Internet? Local firearms retailer?
After reading a recent article in Shot Business (page 47, Cleaning Up At The Register, by Brian McCombie), it is surprising that more firearms retailers don’t cross-sell their gun-care products with firearms transactions. The article lays out an achievable sales plan for any retailer to bring luster not only to their staff but to their customers guns while increasing the retailers bottom line. The retailer must educate the staff, encourage the staff to ask the customer questions, create events like gun cleaning classes, and basically make the gun-care products an extension of each firearms sale. Increased sales for the retailer. Better service for the customer.
Customers should expect a good experience when purchasing a high ticket item such as a firearm. Crafting a program like this around each gun transaction should instill the basic fundamentals of gun ownership in the customer, especially first time gun owners. There will always be a customer that will think the sales staff is trying to up-sell the purchase. There will also always be the customer that is more knowledge than the staff. But at the end of the day, a unique service is offered, the customer’s experience is the focus, and hopefully the result is an increase in sales for the retailer, as well as, a repeat customer.
Written by Amy Buser. Reviewed and approved by Joshua Prince, Esq.
Published by Joshua Prince, Esq.
With our 2nd Amendment rights being attacked at both the Federal and State level, and the ATF (Burea of Alcohol, Tobacco, Firearms, and Explosives) trying to close down FFLs (Federal Firearms Licensees) for minor infractions while making FFLs the scapegoat when the ATF's records are inaccurate, I want to take this opportunity to introduce myself. I am one of only a handful of attorneys across the US that practices in the niche area of law known as firearms law. I decided to concentrate my legal practice on firearms law not only because I am a shooter and firearms enthusiast, but also to ensure that our inalienable Right to Keep and Bear Arms is never encroached upon.
I handle cases at the Federal and State level for both FFLs and individuals. At the federal and state levels for individuals, I actively defend the 2nd Amendment of the US Constitution and Section 21 of the PA Constitution, as well as, help individuals with:
- License to Carry Firearms Denials;
- Challenges to Erroneous PICS Denials;
- Relief from Firearms Disabilities;
- Estate Planning Advice;
- Gun/NFA Trusts; and
- 42 USC 1983 Actions for Deprivation of Civil Rights
At both the state and federal levels, I represent FFLs and SOTs throughout Pennsylvania and the US regarding:
- ATF Compliance Inspections;
- Warning Letters and Hearings;
- FFL Revocations;
- Corporate Structure Advice
- Indoor/Outdoor Range Implementation; and
- Forfeiture Proceedings
In following my love for firearms and firearms law, I have taught several Continuing Legal Education (CLE) seminars on Firearms in Estates and Trusts and Firearms Law 101 for several Bar Associations, including Berks, Cumberland, and Dauphin Counties. I also planned and taught several Firearms in Estates CLE classes for the Pennsylvania Bar Institute (PBI).
While at Widener Law School, I was a member of the Widener Law Journal. I wrote an article on the Inaccuracy of the National Firearms Registration and Transfer Record (NFRTR). I also had an article published on Fee Disputes in Workers Compensation cases in the Widener Law Journal, Volume 18, No. 2.
You can often find me posting on several internet forums, including Subguns, Uzitalk, AR15, and PAFOA. I also hold PA Firearms Law classes for local ranges to inform the public on the firearm laws of the Commonwealth.
Following in my father's footsteps, I am also a Board member for the Pottstown Police Athletic League (PAL).
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