Abracadabra: Bad reviews be gone?

It’s the oldest trick in the book: Now you see it, now you don’t. This illusion is fine on a Las Vegas stage, but on an online retailer’s website, making negative reviews disappear is hardly magical. The Federal Trade Commission (FTC) calls it review suppression – and companies engaging in this practice will be held accountable … Continue reading Abracadabra: Bad reviews be gone?